Date: 2/22/2012
Source: Incapital
Author: Incapital

Incapital to Sponsor 2012 BIG EAST Men's Basketball Championship

Incapital has secured the rights to serve as an official sponsor of The 2012 BIG EAST men’s championship tournament.

“Incapital is proud to be an official sponsor of one of the premier collegiate events in all of sports,” said John Radtke, Chief Executive Officer at Incapital. “The BIG EAST is home to 16 of the country’s top universities, and we are honored to support the student-athletes who will be competing from these great institutions.”

The 2012 Championship – the 30th at Madison Square Garden – will take place March 6-10 and will once again include all 16 BIG EAST teams. It is the longest-running Division I men’s basketball championship at one venue.

This year’s championship figures to be one of the BIG EAST’s most compelling tournaments. The BIG EAST has 12 teams ranked in the top 100 of the RPI and has had as many as eight teams crack the top 25 during the course of the season. For the seventh consecutive year, all tickets to the 2012 tournament have been sold in advance.

Incapital signage and messaging will be featured in Madison Square Garden throughout The BIG EAST tournament.

“Aligning Incapital with The BIG EAST and the history and tradition of the men’s basketball tournament is a great opportunity to build visibility for our brand in an exciting, prestigious venue,” said Chris Clews, Incapital’s Executive Director, Marketing. “Sports marketing continues to be important to the strategic growth of our brand, and we consider this tournament one of the crown jewels.”